February Membership Luncheon featuring Lee Sentell, Director AL Tourism Department

February 22, 2018
12:00 PM CST - 1:15 PM CST
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The Westin Huntsville
6800 Governors W
Huntsville, AL 35806
Venue website

Get the latest on what's happening at the Alabama Tourism Department!

Please make plans to attend the next Huntsville/Madison County Hospitality Association meeting on Thursday, February22 at The Westin Huntsville.  Lee Sentell, Director of the Alabama Tourism Department (ATD), will be the speaker. You will have the opportunity to learn what is happening at the State Level to support our local tourism economy.

Lee Sentell has served as director of the Alabama Tourism Department since January 2003. His tourism career has spanned more than 30 years. After serving as city editor of The Decatur Daily, he became the first director of the Decatur Tourism Bureau. He was director of marketing at the U.S. Space & Rocket Center in Huntsville during the first decade of Space Camp and was director of tourism at the Huntsville Convention & Visitors Bureau when appointed to the position in Montgomery.

Sentell is the longest serving director of the cabinet-level state tourism agency. He is past chair of Travel South USA, the nation’s largest regional tourism marketing agency. He has served on boards of the U.S. Space & Rocket Center, Alabama Historical Commission, Alabama State Council on the Arts, Alabama Humanities Foundation, and Alabama Shakespeare Festival. He authored a travel guide titled The Best of Alabama. He is a native of Ashland, Ala., and a graduate of Auburn University.

MUST ATTEND EVENT to hear the latest news, needs and cooperative opportunities for our membership.

Lunch will begin promptly at noon and run until 1:15 pm, but feel free to stay after for networking opportunities.

Everyone who attends MUST REGISTER in advance. Walk ins are not guaranteed a seat or a meal, so please register ahead to avoid late fees.

The cost of the luncheon is $20 for members and $30 for non-members if registered by early bird date. Plan to arrive 10 minutes early if you have not already paid your luncheon costs to assure we start our meeting on time.

Please mark your calendars and invite your colleagues. We'd LOVE for all members to INVITE a GUEST to attend and introduce them to the Hospitality Association. You MUST REGISTER your guests online prior to the deadline.

Register Online by Monday 19th to avoid late fees.

We look forward to seeing you at the luncheon!! REMINDER - We give away a door prize every month, so be sure to bring plenty of business cards and a small donation for our annual Scholarship Fund.

Hosting a monthly membership luncheon is a Member Benefit! Be sure to sign up or renew your HMCHA Membership today! Not sure if your company is currently a member, checkout our Member Directory to confirm status.


$25.00 Member
$30.00 after 8:00 am February 19
$20.00 Earlybird rate before February 16

$25.00 Member - Additional Attendee
$30.00 after 8:00 am February 19
$20.00 Earlybird rate before February 16

$35.00 Non-Member
$40.00 after 8:00 am February 19
$30.00 Earlybird rate before February 16

$0.00 Guest - 1st HMCHA Luncheon - 1 per Property